The new role of artificial intelligence in travel choices
Travelers’ habits when planning their stays are undergoing a radical transformation. Data published by Skift Research and McKinsey highlights an impressive acceleration: in just twelve months, the percentage of people who regularly use ChatGPT or similar assistants to plan a trip jumped from 13% to 30%. These digital tools intervene precisely during the crucial phase when choosing which accommodations to consider. A further study by the same institutes—conducted on a sample of...









